loobielabels

Shifting Priorities

Posted on: May 19, 2011

There comes a time in every new Etsy shop owner’s life that they begin to wonder if it’s even worth it.  Is it worth the time, money, and effort I’m putting into my shop in order to list new things?  Is it worth missing time with my family?  Is it worth the disappointment when, day after day, you check your Etsy store and see no messages and no sales?  I’ve kind of come to that point.

Last month, I lost my job.  And it was my hope that I could add new items to my Etsy shop and at least make enough to tide me over until I found a new job.  Didn’t happen.  Not a single sale in over a month despite the fact that I’ve pretty much become an advertising and marketing person in the past few weeks.  I’ve gone way out of my comfort zone to promote my business and still, my business is failing despite all my efforts.  I’ve read all the articles I can find on Etsy.  I’ve stalked shops that sell similar products.  I’ve joined teams.  I’ve done treasuries.  I’ve participated in discussions.  I’ve offered discounts and networked with the best of them.  I’ve taken my advertising on a local advertising blitz and papered my area with fliers, made dozens of phone calls, and passed out hundreds of business cards.  Nothing has worked.  The only thing I can say for sure is that I probably should have paid more attention to finding a new job, because my Etsy shop has let me down.

I will continue to work on new items for my shop, but my main focus will now switch to finding a full time job that can pay the bills.  I have so many ideas for new items, but at this point, I need to conserve my resources and use them to keep my family going.  But trust me, this is NOT goodbye.  I never never in my life walked away from a challenge and I’m not about to start now.  This is my passion.  This is what’s in my heart.  This is what I was born to do.  And some day, I hope that I’ll be one of those people with a few thousand sales under my belt.  For now, though, I have to shift a little more energy towards my obligations to my family.  It’s a difficult and heartbreaking decision to make, but my family means the world to me and they will ALWAYS come first!

Wishing you a life less ordinary,

Lisa

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1 Response to "Shifting Priorities"

Lisa,
I just found your blog in the Etsy Entrepreneurs team discussions, and it seems we’re in the same boat, so to speak. Even though I’ve had a few sales, and a few people ♥’d my shop and items, my marketing efforts don’t seem to helping at all. I’ve heard that marketing is not always an immediate-results game, but a long-term effort that takes time to snowball into tangible results. So hopefully it will pay off, just not as soon as we would like.

I also have a freelance design biz outside of Etsy, and it’s not doing any better than my Etsy shop :/. I have the same feeling you do, though: that if I stick with it, I will find success and not just survive, but thrive as a solo creative professional.

In the meantime, we slog through as best we can, and keep pressing forward! I trust that God is carrying me through, and I pray He does the same for you!

~Barbara
Etsy: creativegemdesigns.etsy.com
Blog: http://www.creativegemdesigns.com/blog

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  • loobielabels: Thanks, Madalyn! As a mom, I generally do most of my work after my daughter is in bed for the night. I put in anywhere from 2-5 hours a day, broken
  • loobielabels: This was actually one of the stock layouts, so I didn't pay anything for it. However, I thank the person responsible - it definitely is a nice layout
  • loobielabels: Thanks, Celeste! :-)

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